
The retail landscape often favours established brands with experienced sales teams.
We want to see more local, quality-minded products on shelves and we believe that making sales experience accessible to emerging brands is the way to do it.
BRUG means "bridge" and we’d love to help connect your products with customers.

Brendan's strength is his ability to help identify and organize the seemingly endless selling questions that brands are faced with when trying to build momentum. His unique perspective comes from the wide range of experience he's collected over 17 years in Consumer Goods.
Brendan has worked for large multi-national CPG manufacturers, mid-size producers, and high growth upstart brands. He's managed relationships with all major retailers and distributors in Canada and most major US retail players. He has experience building lucrative sales territories focused on regional and independent retailers.
Brendan has a passion for innovative and conscientious brands. He believes in clear and honest communication and is on a mission to simplify sales processes for great products that deserve to be on more shelves.
Working with Brug allows brands to tap into years of CPG sales experience without having to invest in tenured sales staff.
Cater your selling proposition for retail buying teams. Present your products to buyers, category managers and merchandisers by pitching your strengths in their language.
We know how to think in years, not months. We'll help identify focus areas that set businesses up for success as they increase in scale.
Understand and assess the impact of sales partnerships on your business with logic and accuracy. Organize your data in ways that help you better predict your future.
Know what you can charge, earn and invest in key customer partnerships and segments to ensure your sales grow profitably. We've built hundreds of sales P&L's so we know what should go in them.
Manage the unique demands of mass retail partnerships like listing fees, trade spend, product forms, vendor portals, and in-store promotional tactics.
Craft your investor pitch with language and content that increases your chances of building successful funding partnerships. Tap in to our network of CPG capital investment contacts.




























Working with Brug will help you bridge the gap between achieving scale and hiring full time people to manage it.
Let's meet to discuss your specific needs and determine the support that's best for your brand.

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